machine learning & advertising

Machine Learning & Advertising

Let’s talk about Machine Learning. A word, almost every “progressive advertiser” is talking about these days. It is somewhat like a threat to conventional advertising professionals as a lot of them think that ML will replace them and will produce concepts instead. While the digital ...


There is no denial that E-Commerce is playing a vital role in changing our purchase habits, I still remember in the early 2000’s people were reluctant to buy things online. Be it the anxiety of not physically experiencing the product at the shop or the ...

Cryptocurrencies, Brands & Digital World

This article is also published in Communicate by Advertising Age, Gulf Marketing Review & Informa MEA.In not so recent past, I was introduced to a social network that incentivizes its users for engagement by giving them a bit of the Bitcoin. I was fascinated with the idea and wanted to ...