WHY IS VALENTINE’S DAY NOT FOR YOUR BRAND?

February 13, 2021 Advertising, Digital, Marketing

OK, call me a skeptic but the reason I wanted to keep this issue as a question is that some brands are really working hard and are forcefully connecting them with this event. Before I further go in details of who should not get into ...

Machine Learning & Advertising

September 5, 2018 Digital

Let’s talk about Machine Learning. A word, almost every “progressive advertiser” is talking about these days. It is somewhat like a threat to conventional advertising professionals as a lot of them think that ML will replace them and will produce concepts instead. While the digital ...

E-COMMERCE & PAKISTAN

August 19, 2018 Digital, Marketing

There is no denial that E-Commerce is playing a vital role in changing our purchase habits, I still remember in the early 2000’s people were reluctant to buy things online. Be it the anxiety of not physically experiencing the product at the shop or the ...

Cryptocurrencies, Brands & Digital World

July 2, 2017 Digital

This article is also published in Communicate by Advertising Age, Gulf Marketing Review & Informa MEA.In not so recent past, I was introduced to a social network that incentivizes its users for engagement by giving them a bit of the Bitcoin. I was fascinated with the idea and wanted to ...

How Augmented And Virtual Reality Will Shape The Brands Of The Future

May 3, 2017 Advertising, Branding, Digital

This article is originally published in Brand Quarterly.An organization must ensure they are engaging with their target consumers through every possible means. Almost every category is, in some way or the other, trying to maximize the connection with their consumers and introduce new and innovative ...

Crown Jewel of Pakistani Culture – The Food

August 29, 2016 Branding, Digital, Photography, Travel

With all the good things in Pakistan, its food is considered as the best. The massive cultural and ethnic diversity brings a huge chunk of local foods with innovative ideas and rich flavours that come from the dusky lands of Thar to the high altitude ...

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